Wondering what’s the story behind One Bad Ant?

As a matter of fact, One Bad Ant operates like a good story—through communication and creativity.

We began writing the first chapter of the OBA story after 16 years of working for a large, impersonal bureaucracy. We envisioned using the internet to reach out to customers, to involve them in the organization, to create a dialogue, a partnership. But the organization worried about losing control. After fighting to create an open internet for customers, management decided to outsource the foundation we needed to a company whose reps were named Damian, Rex, and Attila (and we’re not making this up!). Well! How could we compete with an evil one, a king, and a rapacious pillager? If we had been waiting for “The Omen” that we were in the wrong place, this was it!

We decided that there is a better way to do things, a more inclusive and personal approach to business that includes having fun. Afterall, having fun is a far better way to work with people, and it’s also good for mind, body, and soul. This philosophy materialized into OBA.

The logo captures what we value—that work is fun, imaginative, and playful. One is the antithesis of bureaucracy. Bad is thinking outside the box, being creative in the face of conventionality. And Ant…well, ants are hardworking and interact cooperatively with others. They build complex structures and are capable of carrying many times their own weight. Putting it all together: OBA plays with ideas as building blocks that lead to new outcomes and new possibilities for you, your customers, your website, and your company. Oh, and we have fun doing it!

So, that’s us in a logo. We’re all about engaging you and your customers as active partners in communicating your company’s purpose, products, and services in a creative, compelling, and effective way. The internet makes it possible for you and your customers to interact easily and offers so many possibilities. OBA can create the technological capability to tell your story the way you want it told—and to ensure that your website and customer relations evolve.

Find out for yourself. If you want to know what we do and how we do it, take a look at some of the solutions we’ve created for our clients and read their testimonials.

And get in touch with us.